This past week I went to see Paranormal Activity in theaters. I had heard so much about the movie so my hopes were pretty high– I had even heard that it was the “scariest movie ever made.” However, this movie is a joke. It’s completely fake and there is not much to it, and it made me begin to wonder if this is what all movies will come down to. But aside from my personal opinion, it was a $15,000 budget movie that has now grossed over $3.2 million. It is simply a couple video taping themselves with a spirit in their own house, with a few special effects. The Paranormal Activity trailer was a video of the audience screaming inside the movie theatre. This was easy PR for the movie– pay an audience to look scared. In addition to all of the strangely simple things surrounding this movie, it wasn’t even released everywhere around the country. Movie-goers had to “Demand It” and call and request that it be brought to their home theaters, another great public relations strategy for the movie, as I even thought that it must be good if it had been demanded to play at the Cobb Theatre. Paranormal Activity also has Twitter and Facebook pages and is staying linked in with the social media scene.
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