Have you thought about creating a Facebook Fan Page as a way to connect with your customers, provide updates, share promotions. Here are 3 examples of facebook fan pages that I follow, these groups have large followings and use facebook in unique ways to build stronger connections with their communities.
Starbucks
With over 4 million fans, Starbucks uses facebook to let their community know about promotions and free Starbucks giveaways. They also use facebook for humanitarian causes and fundraising activity such as world AIDS day. Follow Starbucks
Metallica
With 2.3 million fans the legendary heavy metal band continues to rock using facebook to update fans on shows with pictures recent events. This takes the virtual groupies to a new level where metal fans can stay connected with their icons and re-live their concerts virtually. Follow Metallica
NBA
With 1.5 million fans and growing the NBA gets bball fans excited with posts of throwback clips of memorable NBA moments that typically stir up a lot of fan commentary and interaction. With the NBA season just underway, look for more hoops action for fans to follow. Follow the NBA
I find it useful to learn how other businesses and groups use social media to do marketing and connect with their customers. Let me know if you have some examples of your own of good uses of social media marketing on Facebook that you follow.
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