With free live streaming, CBS has managed to collect $37 million in ad revenue with 2010 NCAA March Madness on Demand (MMOD). It’s the “only major sports event that is broadcast live and in its entirety for free on the Internet“. With 7.52 million unique visitors in 2009, no wonder advertisers like Warner Bros. are willing to spend the big bucks. But how does MMOD attract so many users?
First of all, there is a share tab that connects to all major social media including Facebook, Twitter, Yahoo! Buzz, StumbleUpon, Digg, and an RSS feed. It’s about giving consumers what they want, and for free. A high quality video option with picture-in-picture capabilities is available in addition to the standard player. And the Developer Platform allows any publisher to link directly to the MMOD video player. CNN, ESPN, and Facebook are ready to take advantage of this, as well as many smaller publishers.
And then there’s the Boss Button. If you click on it now, the above image will appear on your screen informing you that it has not been unveiled yet. However, it promises to provide a “business-like” image to instantly hide the video player from your boss if you are watching at work.
If this isn’t good enough, you can download the Premium NCAA MMOD iPhone app for $9.99.
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