I came across a few very interesting statistics today, from mediapost.com, which show that Facebook directs more traffic to news sites than Google Reader and Google News. More importantly for news websites, 78% people linked to a news site from Facebook will visit the site again, compared to a 64% return rate from Google News.
The trend continues when broadcast news sites are examined (e.g. CNN)- 77% return from Facebook, and 64% will return if linked from a Google site.
I was shocked to read that Twitter only directs 0.14% of a news site’s traffic, until I read that the survey only examined links from twitter.com, when most Twitter users use software or another client.
Google.com still directs more traffic to news sites than any other site, but I think news sites will concern themselves mostly with the loyality of visitors, and according to this piece of research, the loyal visitors are being linked from Facebook.
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