According to the site.. “Twitalyzer is a unique tool to evaluate the activity of any Twitter user and report on relative influence, signal-to-noise ratio, generosity, velocity, clout, and other useful measures of success in social media.”
The output of the analysis look like below:
There are definitions for each of the terms they use like Strength, Favor, Passion etc…
- Brand Strength is the likelihood that your brand is being discussed in Twitter.
- In the context of brands, the signal-to-noise ratio describes the likelihood that a brand mention will be coupled with a URL or a hashtag of some kind.
- Brand Favor is the ratio of citations that are generally positive to those that are generally negative.
More here: http://twitalyzer.com
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